Frequently asked questions.

Why should i hire a pr agency?

While this list of reasons is inclusive, it is not exhaustive. Here are some of the top reasons that you should hire a public relations agency:

  1. You don’t know what to do.

  2. You don’t know how to do it.

  3. You don’t understand how it works.

  4. You want to increase your brand’s awareness and reputation

  5. You want to increase your ROI

  6. You want to compete with your competitors

  7. You want to stay relevant

  8. You want to bridge the language with journalists

  9. You want to build brand recognition

am i ready to hire a publicist?

This is our first question to potential clients: “How do you know you’re ready?” Here are some of our questions to ask yourself to help you clarify:

  1. Have you already developed and established your brand?

  2. Are you being contacted by media outlets about your brand, product or services?

  3. Can I afford the investment required?

  4. Am I willing to trust the process and my chosen agency?

  5. Am I coachable?

If you confidently answered, yes, to these questions, then you’re ready for PR!

how much do pr services cost?

While every agency varies in price, you can expect to pay as low as $1,500 a month on scaled down services from a boutique agency to $25,000+ a month with a large firm. At Opulent PREM ®, our monthly retainer starts at $2,500 and goes up based on the scope of work being provided.

how long is the pr process and the contract?

PR is an investment and takes patience. Public Relations and Brand Recognition are NOT produced overnight. Our minimum term contract for most services is 6 months, and our maximum term contract is 12 months. This is so that we can BUILD, and you can SEE results. We offer a la carte services, or, one-time services that are often for less than 6 months for PR campaigns, Event marketing/management, and PR and Branding strategy sessions.