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Opulent Public Relations & Event Management-Opulent PREM® is a public relations firm and event management firm based in Dallas, Texas. Established in 2011.

We understand that without exposure to, and connecting with the right audience, brands and businesses find it more difficult to sustain success. It’s been said, “If you’re in business, and nobody knows that you’re in business…well… you’re not in business!

At Opulent PREM we specialize in traditional and digital PR, branding and event management to expand client brands. We are experienced at obtaining increased brand exposure and awareness.

Opulent Public Relations & Event Management Opulent PREM® is dedicated to providing strategic communications, public relations, branding and event management solutions to provide maximum awareness to our broad spectrum of clients. Our niche industries are Technology and Lifestyle Startups and Brands, nonprofit organizations and professional athletics.

Mission

To provide quality, innovative and strategic awareness and brand recognition to our client’s image, product and reputation.

 

Our founder

Publicist + serial entrepreneur + Coach

“Since childhood, I’ve had a deep passion and connection to reading and writing. I aspired to be a journalist and lawyer. I’ve stuck with the reading and journalism to this day.”

Her love for reading and music began  early with her parents.  Her love for radio was grown on the campus of Prairie View A& M University as a Mass Comm/PR major, where she hosted the nightly KPVU radio show from 1991-1992.  She began her career in public relations as a PR/Marketing intern at Rap-A-Lot Records 1993-1994.  After graduation and starting a family, Shay enjoyed a successful career at all levels in education for more than 20 years, and earned her M.Ed.

“My work is rooted in service.  I have always had a love for helping and educating people.  Entrepreneurship, Real Estate and Public Relations are the lanes that allow me to do that passionately and make a living doing it.  

As a serial entrepreneur and CEO, Shay can be found working diligently as publicist, coach, Realtor, event coordinator and her clients’ strategic advocate, consultant and solutions expert. Through vision and leadership, Shay has led Opulent to a scaled startup agency to further propel Opulent PREM® into the new trajectory for Public Relations, Strategic Communications, Branding and Marketing. 

When called upon, Shay is often presenting workshops, speaking to and encouraging students at the middle and high school level, and guest speaking in-person and on various interview platforms.

When she has opportunity to grab free time, she can be found deep into the latest music or book, enjoying her family, and traveling or listening to podcasts.  

Shay is a member of Delta Sigma Theta Sorority, Inc. (1989), PRSA (2012-), National Association of Realtors, and National Notary Association.