Mission

To provide quality, innovative and strategic awareness and brand recognition to our client’s image, product and reputation.

About Opulent PREM®

Opulent Public Relations & Event Management® is a boutique PR and event project management agency based in Dallas, Texas. We specialize in internal and external strategic communications, as well as elevating the visibility, influence, and reputation of lifestyle influencers, tech founders, C-suite executives, and elite athletes.

Led by founder and brand architect Sharlotte “Shay” Johnson, our mission is to help bold, visionary clients gain strategic exposure, build meaningful brand equity, and manage events that leave lasting impressions.

Whether you’re launching a new brand, repositioning your identity, or managing a high-level event—we bring clarity, connection, and consistency to your public presence.

Who We Work With

We partner with purpose-driven professionals and brands who are ready for their next level:

  • Lifestyle Influencers building authority and partnerships

  • Tech Startups preparing to scale or launch products

  • C-Suite Executives seeking elevated personal brand visibility

  • Collegiate & Pro Athletes expanding beyond the field

  • Nonprofits and organizations planning high-impact events

 

Rooted in Experience.

Powered by Vision.

Built to Elevate You.

Sharlotte “Shay” Johnson is the CEO and visionary behind Opulent PREM. With a career rooted in service, Shay blends her passion for helping others with deep expertise across public relations, real estate, mentorship and coaching, and event strategy.

From the boardroom to the classroom, Shay is known for empowering brands and people to reach their full potential. Whether she’s developing strategic visibility campaigns, speaking to students, or coordinating unforgettable experiences—Shay leads with purpose and polish.

She’s a proud member of Delta Sigma Theta Sorority, Inc., PRSA Dallas, the National Association of Realtors, and the National Notary Association. When she’s not building brands, you’ll find her vibing to music, traveling, or nurturing her garden and her soul.